Looking at Social Media ROI

What’s your investment on social media? Seeing any return on that investment?

Probably hard to tell.

Maybe you’re not looking at it the right way or not doing the right things in your company’s social media world.

Some companies get it. Others don’t. The rest of us are flapping our wings in between, trying to get some loft out of this new entity.

Here’s a short video -- about 4 minutes long -- that is thought-provoking. Especially considering that your competitors may already be three steps ahead of you…